My podcast has been partnered with the Bohemian Brewery for a few years but we never had a great promotion for them. We’d mention our events there, we’d mention the beer we were drinking and had a short snippet in our intro. In December 2017 they released a new beer and wanted us to promote that specific beer. Perfect time to create a promo! I wrote the copy, recorded the narration and sourced the ambient sounds then threw it all together in Adobe Audition.